01
Precision Macro Blueprint
Your daily targets for protein, carbohydrates, and fats - calibrated not just to your body but to your training load, goals, and phase of the year. Targets shift when your training phase shifts. Nothing is static.
RAFES365 · Apex
Most ChosenFor the results you're ready to see.
A custom 365-day performance protocol for people who have trained before and haven't seen the result. Four training phases. A complete nutrition system. Built for one outcome: visible progress.
$595
Season pricing through May 2026. Adjusts to $695 on June 1.
One-time payment · Delivered in 5-7 business days · 12 months of personal support.
Apex · 365
Is Apex for you?
Apex is built for people who:
01
Have trained before but never followed a structured, progressive system
02
Have seen results, plateaued, and want to break through
03
Know the basics of nutrition but have never dialed it in with precision
04
Have a busy week - work, obligations, life - and want a system they don't have to think about, just follow
05
Want a framework that adapts with them through the ups and downs of a real year
If more than one of the above sounds like you, this is your protocol.
What's inside your Apex report.
A complete performance system. Engineered end-to-end.
02
Four Training Phases
A full year of training, divided into four distinct phases. Each phase has a specific objective and each builds on the last. Your first phase begins the moment you begin.
03
50+ Performance Recipes
Recipes built for your macros, your lifestyle, and the level of cooking you actually do. Designed to combine freely across your week so you hit your targets without feeling like you're eating a diet.
04
Supplementation, Optional
Suggestions only - never mandatory, never an additional expense we push. Optimize your food first; supplements are a considered option, not a requirement.
05
Lifestyle Protocol
Sleep, stress, hydration, recovery, daily rhythm - all architected around your training. Because training only works if the rest of your life supports it.
06
Travel, Sleep, and Contingency Protocols
Specific guidance for the moments that usually derail people: travel days, poor sleep, illness recovery, unexpected life disruptions. How to adapt, what to prioritize, when to hold and when to restart.
07
Progress Markers and Adjustments
Clear metrics to track - the ones that matter, not the ones that distract. Defined checkpoints for when and how to adjust the protocol as your body responds.
08
Two Months of Revisions Included
If your situation changes, your progress outpaces the plan, or you discover the intensity needs to shift - we rebuild the relevant sections. Two months, no additional cost.
How it works
Four steps. Five to seven business days.
Begin
Secure your protocol with a one-time payment. No subscription, no recurring charges.
Intake
Your Apex intake form arrives immediately after purchase. Fill it out on the welcome page, or later - a link is waiting in your email whenever you're ready.
Build
Your report is built, reviewed by the team, and prepared for delivery. Five to seven business days.
Deliver
Your private Web App link arrives by email. Save it to your home screen. Begin training.
Delivery.
Your protocol lives on your home screen.
Delivered as a private Web App - no app store, no account, no login. Save it to your phone with one tap. It opens instantly, works offline, and stays with you every day of the year.
And you're not alone with it. Two months of free revisions if your situation shifts or your progress outpaces the plan. Every question you have is answered personally - for the full twelve months.
Apex in practice.
Real training. Real results. Real timelines.
Result 01
1 year
Amanda · 36 yrs old
One year of training and nutrition while raising three kids.
Result 02
10 months
Amy · 30 yrs old
Ten months of nutrition and occasional cardio training.
Result 03
14 months
James · 40 yrs old
Combined home workouts and gym training while constantly traveling.
Result 04
1 year
John · 23 yrs old
As an IT professional who sits often, he built results through home workouts and nutrition.
Result 05
1.5 years
Kevin · 42 yrs old
Built his shape, then moved into a maintenance-focused training plan.
Result 06
1 year
Mark · 38 yrs old
Reached his result with garage equipment and good nutrition.
Result 07
8 months
Matthew · 39 yrs old
Lost a large amount of fat and built muscle evenly through disciplined work.
Result 08
1.5 years
Nick · 55 yrs old
Started with no previous experience and reached the best shape of his life.
Result 09
1 year
William · 46 yrs old
A business owner with minimal free time who built a system he could actually follow.
Result 10
8 months
Maya · Los Angeles
Built consistent strength training around a demanding work week
Result 11
6 months
Chris · Boston
Returned to structured training after years of inconsistent plans
Result 12
10 months
Nina · Toronto
Completed three phases while traveling twice a month
From Apex clients.
What Apex clients say:
“Exceptional program. Honestly, I didn't have very high expectations because of the price, but I can confidently say that it provides much more information than many much more expensive programs. Excellent investment, and the communication was excellent as well. Thank you to everyone.”
James, 36
Chicago · 5 stars
“Everything is explained clearly, it is very easy to follow, and everything will be clear to you from the first read.”
Noah, 28
Austin · 5 stars
“Excellent program. In my opinion, it is worth it just to have all these recipes, let alone all the other information you get.”
Ethan, 40
Denver · 5 stars
“This was my first experience with a program and a system. I didn't even know how to track calories, but everything is explained down to the smallest detail.”
Mason, 19
Miami · 5 stars
“The app is excellent, with no installation or anything needed. Everything is always waiting for you with one tap.”
Logan, 36
Seattle · 5 stars
“Exceptional program. Honestly, I didn't have very high expectations because of the price, but I can confidently say that it provides much more information than many much more expensive programs. Excellent investment, and the communication was excellent as well. Thank you to everyone.”
James, 36
Chicago · 5 stars
“Everything is explained clearly, it is very easy to follow, and everything will be clear to you from the first read.”
Noah, 28
Austin · 5 stars
“Excellent program. In my opinion, it is worth it just to have all these recipes, let alone all the other information you get.”
Ethan, 40
Denver · 5 stars
“This was my first experience with a program and a system. I didn't even know how to track calories, but everything is explained down to the smallest detail.”
Mason, 19
Miami · 5 stars
“The app is excellent, with no installation or anything needed. Everything is always waiting for you with one tap.”
Logan, 36
Seattle · 5 stars
“This was my first experience with a program and a system. I didn't even know how to track calories, but everything is explained down to the smallest detail.”
Mason, 19
Miami · 5 stars
“The app is excellent, with no installation or anything needed. Everything is always waiting for you with one tap.”
Logan, 36
Seattle · 5 stars
“I would give many more stars if I could because this changed my life. Once I tried just a little, I got into the whole program so easily. Truly a life investment.”
Carter, 44
Dallas · 5 stars
“Buy it, you will have everything in one place and you will be set for years.”
Wyatt, 39
Phoenix · 5 stars
“I thought I knew enough, but it turned out there were many things even I didn't know. Changes come quickly, especially if you follow the lifestyle section.”
Lincoln, 44
Boston · 5 stars
“I just want to personally thank Mark, who put up with all the changes I asked for. Thank you so much.”
River, 25
San Diego · 5 stars
“As someone who had never stepped into a gym before and didn't know how to track nutrition, I got lucky by choosing the right program. Everything is more than excellent.”
Olivia, 22
New York · 5 stars
“Personally, the food part scared me because I thought I wouldn't have time to prepare meals, but I asked for quick recipes and that is exactly what I got.”
Ava, 32
Charlotte · 5 stars
“The cooperation was excellent. Everyone who contacted me was kind, all the information was in one place, and I didn't have a single question.”
Harper, 40
Orlando · 5 stars
“If you don't want to track calories daily, you can just stick to the meal plan and you don't have to calculate anything or weigh your food. Big plus.”
Madison, 25
Houston · 5 stars
“I asked to prepare food one day and have it for the whole week, and honestly I was surprised by how much variety I got even this way.”
Brooklyn, 31
Atlanta · 5 stars
“Excellent plan and program, both for training and nutrition. It is designed to always be on your phone, but I asked for A4 format by email and got it too.”
Addison, 32
Portland · 5 stars
“I don't believe you ever need to buy another program again. You learn enough to apply it in the years ahead, so I would look at this as a one-time purchase.”
Savannah, 21
Las Vegas · 5 stars
“Excellent training program. There really is progressive improvement, but the key is your willingness to do everything that is written.”
Everly, 31
San Francisco · 5 stars
“This is my first time after having three children that I decided to focus on myself, and the feeling and energy you get is a reward in itself.”
Skylar, 49
Philadelphia · 5 stars
“This was my first experience with a program and a system. I didn't even know how to track calories, but everything is explained down to the smallest detail.”
Mason, 19
Miami · 5 stars
“The app is excellent, with no installation or anything needed. Everything is always waiting for you with one tap.”
Logan, 36
Seattle · 5 stars
“I would give many more stars if I could because this changed my life. Once I tried just a little, I got into the whole program so easily. Truly a life investment.”
Carter, 44
Dallas · 5 stars
“Buy it, you will have everything in one place and you will be set for years.”
Wyatt, 39
Phoenix · 5 stars
“I thought I knew enough, but it turned out there were many things even I didn't know. Changes come quickly, especially if you follow the lifestyle section.”
Lincoln, 44
Boston · 5 stars
“I just want to personally thank Mark, who put up with all the changes I asked for. Thank you so much.”
River, 25
San Diego · 5 stars
“As someone who had never stepped into a gym before and didn't know how to track nutrition, I got lucky by choosing the right program. Everything is more than excellent.”
Olivia, 22
New York · 5 stars
“Personally, the food part scared me because I thought I wouldn't have time to prepare meals, but I asked for quick recipes and that is exactly what I got.”
Ava, 32
Charlotte · 5 stars
“The cooperation was excellent. Everyone who contacted me was kind, all the information was in one place, and I didn't have a single question.”
Harper, 40
Orlando · 5 stars
“If you don't want to track calories daily, you can just stick to the meal plan and you don't have to calculate anything or weigh your food. Big plus.”
Madison, 25
Houston · 5 stars
“I asked to prepare food one day and have it for the whole week, and honestly I was surprised by how much variety I got even this way.”
Brooklyn, 31
Atlanta · 5 stars
“Excellent plan and program, both for training and nutrition. It is designed to always be on your phone, but I asked for A4 format by email and got it too.”
Addison, 32
Portland · 5 stars
“I don't believe you ever need to buy another program again. You learn enough to apply it in the years ahead, so I would look at this as a one-time purchase.”
Savannah, 21
Las Vegas · 5 stars
“Excellent training program. There really is progressive improvement, but the key is your willingness to do everything that is written.”
Everly, 31
San Francisco · 5 stars
“This is my first time after having three children that I decided to focus on myself, and the feeling and energy you get is a reward in itself.”
Skylar, 49
Philadelphia · 5 stars
Mark Stone
Built by Mark. Reviewed by a team.
Twenty years in nutrition. Fifteen in training.
Every protocol is built personally and reviewed by trusted nutritionists, physiotherapists, and coaches.
Preview the intake.
See what we'll ask you after purchase.
Preview the intake.
See what we'll ask you after purchase.
After purchase, you'll complete a personal intake form covering the following areas. The Apex intake goes deeper than Foundation - the level of detail determines the precision of your protocol.
01
Personal Profile - Age, measurements, body composition context
02
Training History - What you've done, for how long, with what results
03
Current Performance - Strength benchmarks, cardiovascular base, current program
04
Your Goals - Specific outcomes, timeline, priority hierarchy
05
Lifestyle & Schedule - Work pattern, travel frequency, recovery capacity, stress load
06
Current Nutrition - What you eat now, preferences, restrictions, allergies
07
Medical Considerations - Past injuries, current conditions, mobility limitations
08
Recovery Profile - Sleep quality, stress management, current supplementation
09
Equipment Access - Home setup, gym, travel patterns
10
Support Preferences - How hands-on you want the protocol to be
Your intake shapes every section of the report: your training phases, your macro targets, your lifestyle protocol - all built from what you share here.
Apex · questions.
The questions worth answering before you begin.
If your question is specific to your training history, injury background, or goal, send it before purchase.
Ask a questionHow is this different from a personal coach?
A coach works with you weekly for months, charging monthly fees - typically $300-$800 per month. Apex gives you a full year of programming, nutrition, and lifestyle architecture in one payment, built with the same rigor a good coach would bring. You trade weekly check-ins for a complete system and the ability to email any question, any time, for twelve months.
What are the four training phases?
Four distinct training blocks across the year, each with a specific objective - typically structured across strength, hypertrophy, performance, and recomposition. The phases build on each other, so everything shifts deliberately to ensure progressive advancement. The specific phase structure is adapted to your goals, your starting point, and your timeline.
I'm already training and eating well. Will this actually move me forward?
If you're already training and eating well but haven't seen the progress you expected, the issue is almost always one of three things: the training isn't progressive, the nutrition isn't precise enough, or the lifestyle isn't supporting the work. Apex addresses all three systematically.
What happens if my progress outpaces the plan - or the opposite?
That's exactly what the two-month revision window is for. The first two months are designed for calibration - if you underestimated your capacity and can push harder, we adjust the intensity upward. If you overestimated and the plan feels too aggressive, we scale it back. Whether it's one section or the entire system, we take your feedback and rebuild what needs rebuilding.
How long before I see results?
Visible physical changes typically begin in weeks 6-8 when the protocol is followed consistently. Performance markers shift earlier. The full transformation is a 12-month arc - Apex is not a short cycle, it's a structured year.
Is this a subscription?
No. One payment, one report, yours for the full year and beyond. You'll never be charged again.
What if I get injured or sick during the year?
Contingency protocols are built into the report - how to adapt when travel, illness, injury, or poor sleep disrupt the plan. If the disruption is significant, email and we'll discuss whether a revision is warranted.
I have a specific goal. Can Apex be built around it?
Yes, if the goal is shared in your intake. Your training phases and nutrition can be calibrated around a specific competition date, sport-specific demands, or targeted outcomes. Tell us in the intake.
How is the report delivered?
As a private Web App link, sent by email. Save it to your phone's home screen - it opens instantly, works offline, and stays with you for the year.
What if I want deeper, ongoing coaching?
Apex is designed to make you independent - most clients don't need ongoing coaching afterward. If you want more hands-on work, reach out and we'll discuss options beyond what the report provides.
Apex · 365
The year the results arrive.
Apex is a one-time purchase. Your intake opens after checkout. Your protocol is delivered in 5-7 business days.
$595
Season pricing through May 2026. Adjusts to $695 on June 1.
One-time payment · 12 months of personal support.